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Fifty-nine years ago Barbie Millicent
Roberts first appeared in the world of toys. Since then, Barbie Doll, as
everyone called her, has become the most successful toy doll in history. Her
parent, the Mattel Incorporation, said that 90%of all American girls between 3
and 10 haveone Barbie at home.
However, Barbie is facing some trouble at
present. There are many similar dolls on the market in competition with her.
Another doll named Bratz, for example,thirteen years ago. She
looks more like today's pop stars with heavy makeup (浓妆) and miniskirts.
And her company offers more kinds of clothes too.
It seems that Barbie has lost her magic
among older girls. "For younger girls,a Barbie doll is much fun.
But when you get older, you want something smarter and more modern," says
Vera Shepherd, a shop assistant in a New York toy shop.
It is good news that on the international
market, the Barbie doll is still No. 1. Although Mattelin
the United States these years, sales in other countries are still going up. In
January 2009, Mattel opened its first Barbie shop in Shanghai, where girls can
shop, eat, drink or even become fashion designers for their own Barbie dolls.
Mattel is planning big celebrations for
Barbie's 59th birthday. Fashion designers from all over the world have been
calledfor Barbie. How long will Barbie stay
popular in the world of toy dolls? It is hard to say, but 59 is surely not the
age to retire (退休).