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Looking at cute animal photos and videos at work may or may not be making you more productive,but it's certainly making their owners a lot richer —some of them, anyway. Alternet reports on at a formal meeting at SXSW, which featured Scott Stulen in charge of the Internet Cat Video Festival, a live showing of kitty vids that sold 3,000 more tickets at the Minnesota State Fair than fashinable bands.
The meeting also featured Will Braden, owner of the YouTube channel Henri le Chat Noir, who makes money off of ad income and tie-in goods.
"In no way did I ever think this was going to be a career, or any money was going to come out of it," said Braden, who posted the first Henri video six years ago. "I just thought how exciting it was that I was getting millions of views for this video."
Specific salary figures are hard to come by, although Braden cautions that his cat's high CPMs(cost per thousand每千户收益) don't necessarily translate to wealth. In addition, the more successful cat empires, e.g.Grumpy Cat, require a combination of adorable cats and owners with industry know-how or access to someone, an agent or similar, who knows how to play the game.
Still, in an age when the internet is frequently accused of destroying jobs, it's at least a little encouraging to hear of a few new industries arising from it
Anyway, it's a fun daydream — and a familiar one.
"It's common to compare the Internet's star-making power to that of Hollywood," writes KellyFaircloth at Jezebel. "But perhaps a better comparison is Old Hollywood, a place where wildfortunes were produced magically out of thin air, where studio execs managed to convince an entire nation that, at any moment, a hometown girl could be pulled out from a drugstore and made into a star. That era is long, long gone — but hey, your cat can still make it big! Don't go west,young man. Get yourself on Reddit!"
