4.
阅读理解
China's "Singles' Day" is
celebrated on November 11, because the date "11/11" often reminds
people of "bare sticks (光棍)" in
Chinese. Today Singles' Day is popular around China, especially among young
people in colleges. In fact, it was invented in a college.
Chinese Singles' Day came from Nanjing University
in 1993. Later, several universities in Nanjing celebrated it in the 1990s. The
holiday got the name "Singles' Day" because the date is made up of
four "1". After graduating, these college students carried the
tradition into society (社会). Singles'
Day has been largely popularized on the Internet and is now celebrated even by
young people in several areas outside China as well.
However, as time goes by, that meaning has
changed. Today, Singles' Day is better known as "Double Eleven"
because of Alibaba Group Holding founded by Jack Ma. It runs China's largest
online marketplace. In 2009, China's online shopping giant Alibaba set the day
as a shopping festival because date is easy to remember and it is between
National Day and Chinese New Year. It soon became popular, and Double Eleven
has become one of the most important days for buyers and sellers across China
because everything is on sale on that day.
On November 11th, 2019, it took just 96
seconds for Alibaba Group to sell 10-billion-yuan goods just after midnight.