5.
阅读理解
Fifty-three years ago Barbie Millicent Roberts first
appeared in the world of toys. Since then. Barbie, as everyone called, has
become the most successful toy doll in history. Her parent, the Mattel Company,
said that 90% of all American girls between 3 and 10 have at least one Barbie
doll at home.
However, Barbie is facing some trouble at present(现在). There are many similar dolls on the market
in competition with her. Another doll named Bratz, for example, came to life
thirteen years ago. She looks more like today's pop stars with heavy makeup(浓妆) and miniskirts. And her company offers more kinds of clothes too.
It seems that Barbie has lost her magic among
older girls. "For younger girls, playing with a Barbie doll is much fun. But
when you get older, you want something smarter and more modern, "says Vera
Shepherd, a shop assistant in a New York toy store.
It is good news that on the international market. Barbie
is still No. 1. Although Mattel is selling fewer Barbie dolls in the United
States these years, sales in other countries are still going up. In January
2009, Mattel opened its first Barbie store in Shanghai, where girls can shop, eat,
drink or even become fashion designers for their own Barbie dolls.
Mattel is planning big celebrations for Barbie's 53rd
birthday. Fashion designers from all over the world have been called to
make new dresses for Barbie. How long will Barbie stay popular in the world of
toy dolls? It is hard to say, but 53 is surely not the age to retire(退休).